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Note: This is Part 4 of a series on the things I learned while taking Conversion Optimization, a training course on MarketMotive.com. Another lesson from my Conversion Optimization training that applies to B2B marketing and buying behavior is called the Four Personas.
The course covers the following topics in detail – conversion planning, conversion structure design, testing methods, product page optimization, PPC conversion strategies and conversion analytics. Upon completion of the course, you will become a complete expert on conversion optimization.
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The goal of this Conversion Optimization Practitioner training program is to educate and train users wishing to become practitioners in the online marketing discipline of Conversion Optimization. Each Certification Course is made up of multiple modules with streaming video lessons; multiple.
Things like HTML tag structure and lead images might seem minor and irrelevant to an untrained user, but with a little traini.
The conversion optimisation training course is suitable for anyone looking to optimise their website content or emails through a structured testing programme. Typical attendees include: digital project managers or producers, digital designers, user experience professionals, web analysts or budding CRO professionals.