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use of good descriptive words that create a vivid image in the mind of the buyer. Any good product copywriter will tell you that you should stick to a voice.
Conversational copywriting used to be a niche style of copywriting but now it’s everywhere. It’s especially useful in the online world. Your website, blog or email is competing with a lot of other distractions so you’ve got to pull out the big guns.
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(This link takes you to my separate Conversational Copywriting website.) If you found this post helpful, sign up for my e-newsletter and get a free copy of my 35-page guide.
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A selector tool to be used by suppliers and buying organisations preparing a catalogue for upload into PECOS; Updated on 10th September 2008 for use with Excel 2007.
Conversational copywriting is about removing layers of friction and mistrust between a company and its customers. Conversational copy is the future because people are no longer “buying” the old-school approach.